Trollbeads is a family business & the creator of the original "bead on bracelet" concept. The business was founded by the Nielsen/Aagaard family & is real proof that it is still possible to run a successful business with your family, & have fun at the same time. The family built & continues to run the company based on three mantras.

As Artists

As artists, we seek to express beauty through all that is magical, mystical and whimsical in the world around us - so that others may find self-expression and enjoyment through our work.

As Craftsmen

As craftsmen, we seek to create jewellery from nature's finest and most durable materials, constructed of the highest quality - so that our work is considered the standard of excellence.

As Enterprise

As an enterprise, we seek to engage with those who share our vision, our passion and ideals, and to transact honestly with all - so that we are known as a company with a soul.