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Celebrating 50 Years of Stories

Trollbeads Club Members

This year, Trollbeads celebrates 50 years since its first bead. What began in 1976 as a simple silver bead with a unique hole design has become a global design icon. Today, Trollbeads is recognised as the original beads-on-bracelet brand, where jewellery becomes storytelling and every bead holds meaning. This anniversary honours five decades of creativity, craftsmanship, personal expression, and the many stories customers have carried in their jewellery.
Every story has a bead.

Stay Tune For Something Golden ✨

Gift With Purchase
Paint Your Story

From now to January 31st get a FREE Paint Your Story set featuring the Art To Go Clasp and Leather Bracelet when you purchase 5 or more select Glass Beads ✨

Exclusively for Club Members

Create your own
CLUB Jubilee Bracelet 💫

This year, we’re celebrating in a very special way. Six exclusive Club-only beads will be released one by one during the year, giving you the chance to build your own Jubilee bracelet. You can collect them all or choose the ones that speak to you the most — and naturally, they’re designed to shine beautifully on the Lucky Knot Bracelet.

A year of surprises, a bracelet full of meaning. Enjoy the journey!

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only for our Club members
Meet Playful Spirit

Playful Spirit has arrived to add a touch of mischief to your story. This sterling silver pendant is available only to Trollbeads Club members and is designed to remind you to stay light-hearted and curious. Let this little winged companion sit by your side and whisper: smile, breathe, and enjoy the magic of every day. ✨