Trollbeads as a brand has some of the most creative and loyal friends in the world and we love nothing more than to spend time with the Trollbeads community at our global events. The main goal of the events, whether they are online, offline or both, is to create an environment where participants can express themselves, be creative and have fun.


People’s Uniques

People’s Uniques is an event that celebrates the Unique beads which are closest to your hearts. Participants upload images of their favourite Uniques beads, vote for their favourites and the winners will be made into a limited edition Uniques kit consisting of the top 6 Uniques beads based on the voting.

The participants who uploaded images for the top 6 beads will each win the limited edition kit for themselves and a friend.

Discover Uniques


People’s Bead 2022

You have voted for the top finalist and we are counting the votes to find the winner! The winning design will be announced on August 19th and be available for sale from September 2nd. The winning artist will become part of the Trollbeads family of talented artists and designers and receive the winning bead created in 18k gold.

People's Bead is a bead inspired by people, designed by people, and selected by people.

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Trollbeads Day

Trollbeads Day is a day dedicated to celebrate all who wear Trollbeads as a part of their personality, wardrobe and life story. Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

View Trollbeads Day 2021 beads

Share a Christmas Card

Share a Christmas Card is a fun worldwide event where we give away a prize each day of December. Our Trollbeads fans are encouraged to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world. Every Christmas card received is another chance to win a prize. Join us during this magical event at a magical time of year!

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Found a Bead

In January 2009, we asked our retailers all over the world to distribute 5-10 'Smiling beads' (beads designed specifically for the event and not available for general sale) in their local areas. The beads were all attached to a note, which asked the finder to go to a website and share how they found or received the bead.

More than 3,500 people from 32 different countries registered on the website and today there is still a huge demand for the limited edition Smiling beads. "Found a Bead" was an extremely successful event and we look forward to the next one.


"Fashion changes, but style endures."

City Chic is the official Global Event Bead 2022, it cannot be bought online - only in stores at events. This bead has a black core lined with white and copper glitter strips. What is special about this particular bead is the very special faceted cut – unlike any other bead in the collection.

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